On September 10, “the Summit on Detergent Concentration Green Development of the Chinese Cleaning Industry” sponsored by China Cleaning Industry Association and organized by China Cleaning Industry magazine was held in the News Conference Hall of the Great Hall of the People. Titled “Advocate green consumption and embrace a beautiful life”, the summit was highly valued and strongly backed by the Ministry of Industry and Information Technology and China National Light Industry Association. Vice minister of the Ministry of Industry and Information Technology Xin Guobin attended the summit and made an address, former chairman of China National Light Industry Association Bu Zhengfa, director of the Consumable Department of the Ministry of Industry and Information Technology Gao Yanmin attended the summit, and secretary-general of China National Light Industry Association Du Tonghe attend the summit and made an address. President of Liby Group Chen Zebin made a speech on innovation and green development achievements and was invited to a roundtable forum and have a high-end conversation about hotspots in the concentration development course.
▲President Chen Zebin made a speech on innovation and green development achievements of Liby
▲President Chen Zebin had a cordial talk with vice minister of the Ministry of Industry and Information Technology Xin Guobin, secretary-general of China National Light Industry Association Du Tonghe, former chairman of China National Light Industry Association Bu Zhengfa and Wang Minyan from China Cleaning Industry Association
In the summit, government sectors, industry leading organs, exports and scholars from scientific research institutions, representatives of distribution platforms, industry leading enterprise elites and national famous media reporters were invited to launch an initiative about “Green development of the cleaning industry” and deeply discuss such topics as detergent concentration technology, market, strategy, problem and challenge in order to arouse social concern about accelerating detergent concentration and promote accord development between man and nature, and industry and environment.
In July, 2009, “Concentrated washing powder mark” jointly launched by China National Light Industry Association and China Cleaning Industry Association opened up the journey of detergent concentration of the domestic cleaning industry. In the past decade, the domestic cleaning industry has developed various functional high-quality concentrated cleaning products in such fields as fabric cleaning and care, furniture cleaning and kitchen and bath cleaning, including concentrated washing powder, concentrated detergent, concentrated softener, concentrated cleanser essence, detergent gel and detergent for dish-washing machine, and so on. Liby Group positively responded to the development course of concentration of cleaning products and constantly launched well-received on concentrated cleaning products.
▲President Chen Zebin reported to vice minister of the Ministry of Industry and Information Technology Xin Guobin the development situation of concentrated detergents of Liby Group in recent years
▲President Chen Zebin introduced to leaders the latest concentrated cleaning products of Liby Group
In the summit, President Chen Zebin analyzed the development course of concentration of cleaning products in China in a global perspective. He pointed out that: From the global development of detergents, the domestic cleaning industry was at the stage “Washing powder and detergent are alternatively used, detergent gradually prevails” and large channels valued alternate use of washing powder and detergent more, which will be the main development tendency of the Chinese cleaning industry. The market size increases and reaches 893 million Yuan this year. Besides, concentrated products turn diversified and there are other products such as concentrated washing powder and laundry sheets than concentrated detergent. Nevertheless, Liby Group still plays a leading role in the industry and has developed well-received star products such as Kispa intelligent series and Liby detergent essence.
▲President Chen Zebin attended the roundtable forum and was interviewed by media together with peers
From the point of concentration, Liby will upgrade products and experience from real consumer need, keep products diversified and segmented and comprehensively satisfy consumer needs. From the point of green and sustainable development, more and more environment-friendly and renewable materials will be used through technological innovation and international R&D. Liby Group will play an active leading role in product upgrade and green and sustainable development and trigger a green revolution of the whole industry.
A speech on innovation and green development achievements of Liby Group
Respected leaders, owners of enterprises of the industry and media friends:
Good afternoon! I am president of Liby Group Chen Zebin. It is my honor to introduce innovation and green development achievements of Liby Group here and I am very glad to have a free talk with leaders of all industries about development and resolution of the daily chemical industry in the Great Hall of the People. In the 25th year after the establishment of Liby Group, we have a great reform from a traditional enterprise to a digital enterprise.
In the new development stage, we propose to build a “Brand-oriented, digital, innovative and vigorous” intelligent enterprise. To achieve this goal, there are two keywords in my opinion: One is “Innovation” and the other is “Green”. The former refers to that Liby Group highly values self-evolution in all enterprise operation links at a strategic level. We constantly cultivate such fields as brand strategy upgrading, product technical improvement and digital marketing and lead a deep reform of the industry through driving development based on innovation. The latter refers to that the Company attaches great importance to building a green and healthy ecosphere. It is an era when all human beings value a green earth and a green life. Responding to consumer’s desire for a green and healthy life, Liby Group devotes to deeply implement the concept of green health in all operation and management links in order to realize “mountains of gold and silver are green hills and clear waters”.
With high-quality development of China’s economy and continuous improvement of people's living standard, consumers expect more and more for cleaning products and consumption upgrading of the Chinese daily chemical market gradually enters a new stage. Liby Group positively responds to consumption trends. On one hand, we value technological innovation of products, increase input in R&D of concentrated cleaning products and provide consumers with better products. On the other hand, we value sustainable development of products, produce environment-friendly and user-friendly green products and act in intra-industry cooperation to promote green and sustainable development of upstream and downstream industry chains of the Chinese cleaning industry.
Concentration of detergent has been the development tendency that China Cleaning Industry Association has advocated for years and an important way to green development of detergent products in the global market. In fact, Liby explored concentrated cleaning products very early and has been immersed in studying formulas and relevant technologies of concentrated detergents. In recent two years, we complied with consumption upgrading and industry development tendency, implemented brand strategy upgrading, integrated many advanced cleaning technologies and developed a series of differentiated concentrated cleaning products. Meanwhile, we had advanced patents for invention of the domestic industry and made great achievements in technical R&D and technological innovation.
In future, we will continuously cultivate the daily chemical industry, intensify the concept of technological innovation and green life from consumer needs, build a brand matrix “All scenarios of home” and offer better products to consumers. Meanwhile, Liby Group, in line with the vision “World famous brand, century-old Liby” and the mission “Bring health and happiness to every family”, will continue leading technological and product revolution of the Chinese daily chemical industry, constantly promote consumption upgrading, contribute to the development of the Chinese daily chemical industry and demonstrate the power of Chinese brands to the world!
